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skin - internationale automobil ausstellung(iaa)

At the Internationale Automobil Ausstellung in Frankfurt, lighting design provider TLD Planungsgruppe GmbH aimed to accentuate the high quality presentations of their client, the Daimler AG. At the Mercedes-Benz exhibition´s cafeteria, TLD defined a comfortable, soft lighting situation with Axolight´s Skin pendant model. Varying several dimensions and delicate colouring of Axolight´s Skin hanging lamps, TLD worked out a deliberate free arrangement that implemented Axolight´s indirect lighting components, to frame a distinctive spatial experience. The Axolight´s noble material impression matched the valuable interior. A project in which Skin, chosen among contemporary pendant lamps and modern flush mount ceiling lights of Axolight, is the main character adding value to the interior design.


Architecture: Kauffmann Theilig & Partner, Communication Design: Atelier Markgraph

Customer: Daimler AG, Mercedes-Benz, IAA 2013, Abt. BC/BP


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